case study - Improving Dispute Resolution
Sometimes its hard to capture the essence of something with words alone, have a look through the case study below for a clear and visual indication of how Logo Corp work.
Step 1 - After hearing about us and looking through our website, Improving Dispute Resolution (IDR) decided they liked what we had to offer and agreed Logo Corp was the right choice for their new logo.
Step 2 - After deciding which package best suited them, they completed the simple online ordering form and filled out the relevant information. This gave us a clear direction of what they were after, and how best for us to proceed. Certain points that arose from this were; a logo that felt clean and professional; colours to match marketing materials they already had (red, burgundy and blue); easliy applicable to multi formats; an idea that represented the bringing together of parties.
Step 3 - Once armed with the relevant information, the design process began. A team of our experienced designs sat down and mapped out concepts which were then worked upon individually (Concept 1. represent "joining" by use of IDR initials; 2. classic typography; 3. the bridging of parties). As soon as the artwork was complete, the designs were then presented to the client (click opposite to open a window of the designs we presented). As you can see from the artboard, (3 variations of) 3 concepts were presented.
Step 4 -After being submitted and fully analysed by everyone at IDR, they gave us their honest feedback and made us aware of their favourite design. From speaking to them frequently and listening to their initial requests, we were able to accurately produce the logo they wanted, and only had to make some minor alterations at the revision stage (again visible in a separate window when clicking the opposite image). Again this second round was submitted for evaluation, and the final logo was chosen.
Step 5 - Now finished (the final logo opposite) and both parties happy, we forwarded the final artwork and all the relevant materials. Payment was completed and all involved deemed the project a success. In fact, IDR were so happy with their new logo they have now contacted Logo Corp a number of times to complete other projects such as forms and flyers, and we continue to have a fruitful relationship.
* this is an example of how the IDR project worked.
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